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Anti-Kaepernick Sports Store Owner Forced To Close Up Shop After Nike Boycott Backfires

Last September, Nike unveiled its iconic ad campaign featuring former NFL quarterback Colin Kaepernick. This stirred up conservative party members who believed Kaepernick’s symbolic kneeling during the national anthem—a gesture intended to protest police brutality and racial injustice—was somehow unpatriotic.

In response, anti-Kaepernick conservatives began burning their Nike gear and swearing never to shop there again, while Nike’s stock hit an all-time high.

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Five months later, retailers are beginning to realize just how costly their decision to boycott the sporting good giant really is.

After more than two decades in business, Prime Time Sports store owner Stephen Martin says he is unable to afford his monthly lease at Chapel Hills Mall in Colorado Springs.

KOAA News 5

Prime Time began its downward spiral after Martin decided to pull all Nike products from its shelves, supporting the conservative stance against Kaepernick.

“Being a sports store without Nike is kind of like being a milk store without milk or a gas station without gas. How do you do it? They have a monopoly on jerseys,” Martin told News5.

“As much as I hate to admit this, perhaps there are more Brandon Marshall and Colin Kaepernick supporters out there than I realized,” he said.

Even with his business failing, Martin insisted he made the right decision.

“I didn’t give in to big Nike and big dollars. I didn’t give in. I did it my way,” he told News5.

“That part of the military respect that’s in me just cannot be sacrificed or compromised, as I believe Brandon Marshall and Colin Kaepernick both did. I don’t like losing a business over it, but I rather be able to live with myself,” he added.

Martin expects the store will close its doors within the month.

It wasn’t long before word of Prime Time’s closing hit social media.

And people were pleased to see karma in action.

h/t KOAA News 5 / Think Progress