A Store Is Selling Classic Hit Movies With Covers Reimagined As Memes

Movie marketing is getting the meme treatment, as shown in a tweet from comedian Paul Scheer. The covers of these classic hit movies have been redesigned to feature an image from the movie and the movie’s most famous quote rather than the traditional covers of the movies.

Scheer doesn’t seem to be a huge fan of the style, writing “We aren’t dumbing down culture AT ALL! Now, if you will excuse me as I watch ‘Say Hello to my little friend.'”

Four movies are visible in the picture: Fletch, with the line “You using the whole fist, doc?”; Jaws, with “You’re going to need a bigger boat;” Scarface with (what else?) “Say hello to my little friend;” and Sixteen Candles, with “Happy birthday, Samantha, make a wish” (which is NOT a famous line from that movie at all?).

And he’s not the only one who thinks it’s kind of stupid. A lot of people on Twitter had pretty much the same reaction upon seeing the picture.

I mean, why would you replace the cover of Jaws, one of the coolest, most iconic movies of all time, WITH NO SHARK?

Some people added their own ideas of famous lines from movies. Like When Harry Met Sally.

And Edge of Tomorrow.

Gran Torino.


Another Arnold Schwarzenegger classic, Terminator.

The Godfather.

Karate Kid and a reference to Citizen Kane.


Die Hard.

And so on.

This is obviously not the first time movie marketing has looked strange:

But not everyone thought movies being memed on their covers really mattered much.


And some thought it was actually a good idea.

So what do you think? Is this cool or just stupid? And what other movies with super famous lines could be advertised this way?

Written by Dean

Dean Altman is a writer living in NYC.