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Egg That Broke Kylie Jenner’s Instagram Record Surprises Viewers With A Shockingly Wholesome PSA

By now, you’re probably familiar with the world record-breaking Instagram egg. The same egg that has garnered over 10 million followers and 52 million likes casting Kylie Jenner’s social media presence in its shadow.

Said egg, dubbed “Eugene” by its creator and ad executive Chris Godfrey, made an appearance during this year’s Super Bowl with a message that surprised viewers in the best possible way.

ICYMI, there’s a stock photo of an egg (AKA @world_record_egg) that was created with the purpose of outranking social media record holder Kylie Jenner.

The egg quickly surpassed Jenner’s measly 18 million likes by snagging over 52 million of its own.

The egg’s account now holds a captive audience of over 10 million followers.

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@world_record_egg

A social media account with this many followers is unsurprisingly valuable to advertisers. In the egg’s case, it’s worth up to $10 million.

So, it came as no surprise that the egg was said to make an appearance among the many highly sought after Super Bowl commercials this year.

In the weeks leading up to Super Bowl Sunday, the egg began to slowly crack and audiences speculated about what high-paying sponsor would burst forth.

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@world_record_egg

On Sunday night, the egg finally cracked with a shockingly wholesome message that shone a light on mental health.

The egg group teamed up with Mental Health America to bring this important PSA to life.

And people loved it.

Arguably the only redeeming moment from this year’s Super Bowl—thank you, egg.