When we think of Santa, we typically imagine an older, heavily-bearded white man sporting little reading glasses and a twinkle in his eye. But a new poll from logo design company Graphic Springs has found that some people think its high time Santa had a rebrand. Specifically, into a woman, or a gender-neutral being.
The company surveyed approximately 400 people from the United States and the United Kingdom, and then had 4,000 people vote on their suggestions.
Though 72% of people polled preferred their Santa male, 27% thought he should be a woman while 17% were into the idea of a gender-neutral Mr. Klaus.
When asked how they’d “modernize” Santa, people imagined a skinner version of the Christmas mascot, one who wore skinny jeans, had tattoos, a better haircut, and drove some sort of flying vehicle.
The full list of suggestions included:
-22% said he should trade the sleigh and reindeer for a flying car.
-25% said he should turn in his boots and wear trainers.
-21% said he should go on a diet.
-23% said he should use Amazon Prime.
-20% said a tattooed Santa would be cool.
-18% said he should get a new hairstyle and wear skinny jeans.
The social media blowback was intense.
Folks overwhelmingly voiced disbelief, incredulity, and outright fury at the notion of a gender-neutral or female Santa, many writing how this fictional character is just fine the way he is.
If you believe Santa Claus needs to be gender neutral, do everyone a favor and cancel your internet.— ? Hooters and the Glowfish ? (@JebusMatoi) December 14, 2018
If Santa is gender neutral I’m leaving the fire on https://t.co/BPsAhVwHWu— Michael Kelly (@mclovezz_) December 14, 2018
*weirdos say Santa should be female or gender neutral https://t.co/J1PsO8n8Dq— Luca McCarthy (@lucamccarthy_) December 14, 2018
Seen an article saying 'Should Santa be considered a female or gender neutral.' Absolutely not, it's a fat guy in a red suit with a red hat and white beard, carrying a massive sack full of toys and a guy who gets stuck up chimneys. End of discussion!— Jamie-Lee Wilson (@JamieLeeWilson9) December 13, 2018
People are bitching about Santa not being “gender neutral”...— Abby Mellott (@mellott_abby) December 14, 2018
I’m moving to a different planet.
As if people are interviewing children asking if Santa should be gender neutral or a woman. Worlds gone mad ? I don’t see the problem with letting them believe it’s a big fat man in red with a beard can’t confuse them with shit like that— Sam (@sammwater) December 13, 2018
People are saying SANTA should be female or "gender neutral"..— Mamacita ✨ (@Mommywifelife7) December 14, 2018
Surely there’s enough people out there to start silencing this bull shit. It’s ok Santa is a man. Are Little Debbie cakes going to have to have a name change now too?? .. like wtf. Stop it!
Apparently some people think Santa should be gender neutral...— Will Ryan - DAGames (@DAGamesOfficial) December 14, 2018
Mind you we are living in a time where Seinfeld gets criticised for being too much for 2018 civilisation to handle, yet they play sunny in Philadelphia like a marathon x,D
I’m not sorry if you get offended by this but I’m not taking my future child to take a picture with a FEMALE Santa Claus because you sensitive ass people feel like “santa should be gender neutral.”— Angelina ? (@angie_novelle) December 11, 2018
HIS name is Saint Nicholas!!! I’m so sick of all of you.
Just when you think it can’t get any worse..you hear that people are calling for Santa Claus to be gender neutral..— hwebb (@spider__webb) December 12, 2018
I just read an article that said 27% of US and UK citizens said that Santa should be rebranded as gender neutral or female ??— Abbi Kik (@AbbiKik) December 14, 2018
this is just getting crazy, y’all need to realize that it’s ok to have some men on this damn planet ??♀️
people are seriously questioning if santa should be gender neutral????♀️ please leave Santa alone, thanks!!— kaitlyn✿❀ (@kaitlynmosora) December 14, 2018
A gender neutral Santa? This has got to be some kind of joke.— Conner White (@connerrr___) December 14, 2018
‘Should Santa Claus be represented as female or gender neutral?’— Jack Cozens (@jcozens24) December 12, 2018
“Santa should be gender neutral!” pic.twitter.com/VeGR2ZW2gx— lana banana ? (@lanalanabobanaa) December 12, 2018
He's called " Father Christmas" nickname Santa Clause, St. Nicholas etc ? ? ?— anatolia celestin (@anatoliagg) December 14, 2018
I think Mary Poppins is sexist and should be Mark Poppins...
Those 27% should get a visit from Krampus. pic.twitter.com/VmhN9fBNQJ— BroadStreetRunner (@broadstrunner) December 14, 2018
Lol for the love of god, this is getting ridiculous. pic.twitter.com/ye2BqjScDP— Ryan Derstine (@TrainForLife13) December 14, 2018
We are doomed as a society— Doddzie (@Doddzie) December 14, 2018
Pretty sure St. Nicholas was a man. Remember him? The actual person that existed before our culture turned this holiday and man into a marketing tool.— Recipe for a Flick (@flickrecipes) December 14, 2018
Are they going to make Jesus or Muhammad gender neutral too? He was always a man so why does it have to change?— Joe Koziela (@kozjoe21) December 14, 2018
73% don’t.— Squid (@Squidmedic143) December 14, 2018
Im really starting to dislike people and their beliefs. Should I leave out gluten free cookies and almond milk for him/her/it as well?— dan (@danrx85) December 14, 2018
St. Nicholas dates back to 400 AD and he was male. So kick rocks and keep moving!— Amy1988 (@crazyboutNYC) December 14, 2018
It’s been this way for centuries. What are they gonna do? Put a beard on a woman?— Erik Burkhart (@HuskerInsanity) December 14, 2018
What are your thoughts? Do you think there should be a gender-neutral or modernized version of Santa, or is he fine just the way he is?