When we think of Santa, we typically imagine an older, heavily-bearded white man sporting little reading glasses and a twinkle in his eye. But a new poll from logo design company Graphic Springs has found that some people think its high time Santa had a rebrand. Specifically, into a woman, or a gender-neutral being.
The company surveyed approximately 400 people from the United States and the United Kingdom, and then had 4,000 people vote on their suggestions.
Though 72% of people polled preferred their Santa male, 27% thought he should be a woman while 17% were into the idea of a gender-neutral Mr. Klaus.
When asked how they’d “modernize” Santa, people imagined a skinner version of the Christmas mascot, one who wore skinny jeans, had tattoos, a better haircut, and drove some sort of flying vehicle.
The full list of suggestions included:
-22% said he should trade the sleigh and reindeer for a flying car.
-25% said he should turn in his boots and wear trainers.
-21% said he should go on a diet.
-23% said he should use Amazon Prime.
-20% said a tattooed Santa would be cool.
-18% said he should get a new hairstyle and wear skinny jeans.
The social media blowback was intense.
Folks overwhelmingly voiced disbelief, incredulity, and outright fury at the notion of a gender-neutral or female Santa, many writing how this fictional character is just fine the way he is.
If you believe Santa Claus needs to be gender neutral, do everyone a favor and cancel your internet.
— 🎄 Hooters and the Glowfish 🎄 (@JebusMatoi) December 14, 2018
If Santa is gender neutral I’m leaving the fire on https://t.co/BPsAhVwHWu
— Michael Kelly (@mclovezz_) December 14, 2018
*weirdos say Santa should be female or gender neutral https://t.co/J1PsO8n8Dq
— Luca McCarthy (@lucamccarthy_) December 14, 2018
Seen an article saying 'Should Santa be considered a female or gender neutral.' Absolutely not, it's a fat guy in a red suit with a red hat and white beard, carrying a massive sack full of toys and a guy who gets stuck up chimneys. End of discussion!
— Jamie-Lee Wilson (@JamieLeeWilson9) December 13, 2018
People are bitching about Santa not being “gender neutral”…
I’m moving to a different planet.
— Abby Mellott (@mellott_abby) December 14, 2018
As if people are interviewing children asking if Santa should be gender neutral or a woman. Worlds gone mad 😂 I don’t see the problem with letting them believe it’s a big fat man in red with a beard can’t confuse them with shit like that
— Sam (@sammwater) December 13, 2018
People are saying SANTA should be female or "gender neutral"..
Surely there’s enough people out there to start silencing this bull shit. It’s ok Santa is a man. Are Little Debbie cakes going to have to have a name change now too?? .. like wtf. Stop it!
— Mamacita ✨ (@Mommywifelife7) December 14, 2018
Apparently some people think Santa should be gender neutral…
Mind you we are living in a time where Seinfeld gets criticised for being too much for 2018 civilisation to handle, yet they play sunny in Philadelphia like a marathon x,D
— Will Ryan – DAGames (@DAGamesOfficial) December 14, 2018
I’m not sorry if you get offended by this but I’m not taking my future child to take a picture with a FEMALE Santa Claus because you sensitive ass people feel like “santa should be gender neutral.”
HIS name is Saint Nicholas!!! I’m so sick of all of you.
— Angelina 🦋 (@angie_novelle) December 11, 2018
Just when you think it can’t get any worse..you hear that people are calling for Santa Claus to be gender neutral..
— hwebb (@spider__webb) December 12, 2018
I just read an article that said 27% of US and UK citizens said that Santa should be rebranded as gender neutral or female 🤨🙈
this is just getting crazy, y’all need to realize that it’s ok to have some men on this damn planet 🤦🏻♀️
— Abbi Kik (@AbbiKik) December 14, 2018
people are seriously questioning if santa should be gender neutral?🙄🤦🏼♀️ please leave Santa alone, thanks!!
— kaitlyn✿❀ (@kaitlynmosora) December 14, 2018
A gender neutral Santa? This has got to be some kind of joke.
— Conner White (@connerrr___) December 14, 2018
‘Should Santa Claus be represented as female or gender neutral?’
— Jack Cozens (@jcozens24) December 12, 2018
“Santa should be gender neutral!” pic.twitter.com/VeGR2ZW2gx
— lana banana 🍌 (@lanalanabobanaa) December 12, 2018
He's called " Father Christmas" nickname Santa Clause, St. Nicholas etc 😶 🤨 😒
I think Mary Poppins is sexist and should be Mark Poppins…
— anatolia celestin (@anatoliagg) December 14, 2018
— mike honchell (@warcables) December 14, 2018
Those 27% should get a visit from Krampus. pic.twitter.com/VmhN9fBNQJ
— BroadStreetRunner (@broadstrunner) December 14, 2018
— Zach Hopkins (@healedbyhockey) December 14, 2018
Lol for the love of god, this is getting ridiculous. pic.twitter.com/ye2BqjScDP
— Ryan Derstine (@TrainForLife13) December 14, 2018
We are doomed as a society
— Doddzie (@Doddzie) December 14, 2018
Pretty sure St. Nicholas was a man. Remember him? The actual person that existed before our culture turned this holiday and man into a marketing tool.
— Recipe for a Flick (@flickrecipes) December 14, 2018
Are they going to make Jesus or Muhammad gender neutral too? He was always a man so why does it have to change?
— Joe Koziela (@kozjoe21) December 14, 2018
— Squid (@Squidmedic143) December 14, 2018
Im really starting to dislike people and their beliefs. Should I leave out gluten free cookies and almond milk for him/her/it as well?
— dan (@danrx85) December 14, 2018
St. Nicholas dates back to 400 AD and he was male. So kick rocks and keep moving!
— Amy1988 (@crazyboutNYC) December 14, 2018
It’s been this way for centuries. What are they gonna do? Put a beard on a woman?
— Erik Burkhart (@HuskerInsanity) December 14, 2018
What are your thoughts? Do you think there should be a gender-neutral or modernized version of Santa, or is he fine just the way he is?