Last week, IHOP announced that they would “temporarily” be changing their name in a new marketing campaign–and people were not happy.
From the moment they announced the “change,” many regular IHOP goers were annoyed to see the restaurant chain disturbing their love for the “International House of Pancakes.” In all honesty, I personally only go to IHOP for their pancakes–nothing else. Except for the coffee because they happen to leave the entire pot on your table–which is outstanding for a caffeine addict like myself. But, IMO, the eggs aren’t the greatest and their potatoes come out pretty greasy–but their pancakes are always 100% on point. Additionally, they have a plethora of syrup flavors to choose from–win/win. Regardless, I (and many others) look to IHOP as a place to go for breakfast, and breakfast only.
When the company announced earlier last week they were going from IHOP to IHOb–people had some thoughts as to what the “b” stood for.
Sarah clearly had a good sense of humor about the change.
I wouldn’t be mad if there were endless breakfast burritos available.
Katie’s right–nothing better.
The most obvious answer, clearly.
Could be to get those millennials in their door (with bottomless options?!?)
On Monday, IHOP finally revealed what the “B” really stood for and–it seems they want to break the notion that they are only a house of pancakes and present to restaurant goers a new reason to venture into their dwellings–for burgers. According to the company, IHOb stands for International House of Burgers, as the restaurant chain is adding brand new burgers to their menu–some suitable for breakfast, like the Big Brunch burger with bacon, egg, and potatoes on top.
When people fund out the “B” was actually for “burgers,” well–they were less than pleased.
So IHOP changed their name to IHOB which apparently stands for International House of Burgers... that’s the dumbest thing I have ever heard!! Soon it’s gonna be the International House of Bankruptcy!! pic.twitter.com/451x6mD8CH— Andrew Bovee (@apbovee29) June 11, 2018
unpopular opinion: why is IHOP making IHOB stand for international house of burgers- when their basic food already barely has any seasoning... pic.twitter.com/SC7LCQTDZT— k ✿ (@caaronvibes) June 11, 2018
i really just woke up and the first thing i see is that iHop is dropping the pancakes and changing their name to “international house of BURGERS” #IHOb ITS GUNNA BE A WEIRD FCKIN DAY pic.twitter.com/k3Af5DEHWM— Mason Levi (@iAmMasonLevi) June 11, 2018
When you were sure that “Ihob” was gonna be “international house of breakfast” but they drop a bomb on you and make it “international house of burgers” pic.twitter.com/v0bSr5JwQj— Sam ? (@MsSamanthaMay) June 11, 2018
tell your ceo to come outside i just wanna talk pic.twitter.com/ucF7VhYMEo— ???? ?????? (@Exp311ed) June 11, 2018
No one. Goes. To IHOP. For burgers.— Soldier Jane (@sgtjanedoe) June 11, 2018
Isn’t it IHOP because they were selling Pancakes for a long time, how they automatically become the international house of burgers like no you last in line on a long list now be humble, should have just actually spent time marketing the pancakes better pic.twitter.com/p7JvBQqCO8— Meekahchu (@Meekahchu) June 11, 2018
international house of burgers...*sigh*— Deja M. Burt (@Hoosyourdaddy99) June 11, 2018
sets it up nicely for when its the international house of bankruptcy... pic.twitter.com/3BaNQvlNiJ
However, one Twitter user pointed out that IHOP’s marketing strategy is pretty brilliant. Let’s face it–while IHOP is a staple of everyone’s breakfast restaurant roulette, you’re more likely to go to a diner or even a brunch spot when grabbing something to eat that early on (and, if you’re in New York, you know you’d rather have a bagel anyway). Josh Barro pointed out that by using a marketing campaign that immediately resulted in outrage, people online began talking about what they actually like about IHOP.
And, Josh pointed out that the company will most likely change their name back in the next few weeks, but as of now, they did get the conversation going about their food and restaurants. However, you will never get me to call IHOP by it’s “new name”–not even if you paid me.