When it comes to online showdowns between two established brands, we’re usually expecting a fast food restaurant completely obliterating another on Twitter.
After all, who can forget Wendy’s going on an online tear against their competition?
But today, we saw a different fast food-based showdown. None other than reality star and extremely weird sink-owner Kim Kardashian and curly fry king Jack In The Box.
Kim threw the first stone by deciding to announce to the world that she had a serious complaint, but that she totally wasn’t putting them on blast by declaring it on a public forum to her 60 million followers.
Hey, Jack In The Box I have a serious complaint but I won’t fully put you on blast, check your corporate email inbox or send me a DM with direct person for my team to contact. Pronto!— Kim Kardashian West (@KimKardashian) May 20, 2019
A lot of questions are raised. What is the serious complaint? How did she get a hold of the corporate email inbox? Couldn’t she just DM Jack in the Box? Who is the team member that will be forced to handle this drive-thru drama?
But the mystery only deepened when Kim clarified that it wasn’t for something as small as a wrong order. Oh, no. This was about something she witnessed while apparently deep under cover and unrecognizable.
I would like to add that this is not about me or a wrong order. Nobody recognized me and it’s something that I observed that affected other customers at this particular location that was concerning.— Kim Kardashian West (@KimKardashian) May 20, 2019
Still more questions were raised. What were the customers so affected by and, where was this Jack In The Box that no one inside recognized Kim Kardashian, possibly the most-recognizable and never low-key person on earth?
Naturally, Twitter had some #thoughts.
kim why are you going to jack in the box lol
— Steak-umm (@steak_umm) May 20, 2019
What’s your order?
— Nick Wiger (@nickwiger) May 20, 2019
queen of fighting for the people
— bella vita (@drugproblem) May 20, 2019
sis what’s the tea
— ͏ ry ♡ (@ryanhartex) May 20, 2019
Of course, other fast food brands had to take the opportunity to dunk on the competition.
but like, who even goes there?— Wendy's (@Wendys) May 20, 2019
? Jack In The Box to the principal’s office
— Burger King (@BurgerKing) May 20, 2019
Not a good day to be Jack
— Hooters (@Hooters) May 20, 2019
And, while Jack in the Box reached out in good faith…
Hi Kim, we are unable to DM you. Please send us a DM with how we can get in touch with your team & someone will reach out immediately.
— Jack Box (@JackBox) May 20, 2019
We are still no closer to figuring out what went down. Hopefully all will be answered soon enough, but in the meantime…
— Kalen Allen (@TheKalenAllen) May 20, 2019