Mattel, the toy company responsible for Barbie, has launched a new line of gender-neutral dolls on Wednesday.
The Creatable World line includes six character kits that include a gender-neutral doll with short hair and several clothing options and accessories including long hair, pants, sunglasses, and shorts to style the doll. The dolls are also diverse in hair and skin color and do not have Barbie’s curves or Ken’s broad shoulders.
In our world, dolls are as limitless as the kids who play with them. Introducing #CreatableWorld, a doll line designed to keep labels out and invite everyone in. #AllWelcome— MATTEL (@Mattel) September 25, 2019
Shop now: https://t.co/UyaYXb0BYf pic.twitter.com/k2tnPDCCiM
“In our world, dolls are as limitless as the kids who play with them. Introducing Creatable World, a doll line designed to keep labels out and invite everyone in—giving kids the freedom to create their own customizable characters again and again,” the company’s website says.
Folks are cheering the fact that Creatable World dolls will provide an opportunity for kids to exercise their creativity as well as feel more included in terms of representation. In a world where children increasingly don’t feel as beholden to abide by strict gender norms, a more gender-fluid doll is a great idea.
Not to mention, Creatable World outfits are way cooler than traditional Barbie and Ken clothes, and parents will love the fact that they don’t have to replace a doll if their child gets scissor happy.
This is absolutely gorgeous and thrilling. THANK YOU!!! We want our kids to love themselves exactly as they are, Fred Rogers style. pic.twitter.com/xEIPUgpn0t
— Katie Anthony (@yokatykatikate) September 25, 2019
Of course, there are people who are prepared to die mad about a gender-fluid doll, but they’re probably the same people who think that boys playing with dolls are an affront to the natural order.
We are screwing up our kids big time! The majority is swayed by the minority. God help us!! Praying for the USA!— America First!! (@trumpprophecy) September 25, 2019
"A doll for everyone" except boys and girls who are normal?...— Daz Maddison (@DazMaddison) September 25, 2019
Mattel releases thin dolls: child abuse— Faith J Goldy ✝️ (@FaithGoldy) September 25, 2019
Mattel releases gender neutral dolls: stunning and brave
Open agenda ? “This will be difficult for some parents [...] Children are leading the charge!”
Miss me with that kids raising their parents bullsh!t. https://t.co/yrGfPNarLK
That's not the point. This is weird. It's just really weird. and it's poisoning the minds of youth.— TheGamingBb (@TheGamingBb) September 25, 2019
A gender neutral doll? ? Glad my kids are through this stage. I have a BOY and and a GIRL and they both know who they are. https://t.co/0KDd70KqTZ— Jim Osman ???? (@EdgeCGroup) September 25, 2019
But a fucking gender NEUTRAL doll wtf— Johnathan fuller (@gemini0884) September 25, 2019
The Creatable World dolls are available now online through Amazon, Target, and Walmart and retail at $30 each.