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Nike Is Up $6 Billion Since Release Of Kaepernick Ad

In spite of the (objectively hysterical) backlash Nike dealt with after the company dropped their Colin Kaepernick “Just Do It’ campaign earlier this month, business is booming.

According to last Friday’s CBS News report, the brand’s shares have surged 36 percent this year, making it a top performer on the Dow’s index of 30 blue-chip stocks. This includes nearly a five percent increase since the launch of Kaepernick’s ad on Labor Day Weekend, which added $6 billion to the Nike’s overall market value.

Share prices continued to surge in the following weeks, even after the stock’s initial 3 percent drop with the debut of the ad. Stocks are currently at an all-time high, sitting at around $85.45 per share, according to the report.

Critics of Kaepernick have “retaliated” by destroying Nike products they’d already bought and spent money on. Donald Trump,

Among the many who had an opinion concerning the Nike ad were president Donald Trump and comedian Jim Carrey, the former by thanking Nike with a painting, the latter by tweeting, “Just like the NFL, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts” — a sentiment which could not be any more wrong, if Nike’s surging stocks are any example.

Kaepernick remains a free agent quarterback who has not played an NFL game since becoming the face of the police brutality protest movement at the end of 2016.