Writer Demolished After Complaining About Nike’s ‘Gargantuan’ Plus-Size Mannequins

Writing rage-bait articles that are sure to offend is one of the few remaining ways to get clicks in today’s desperate media environment and the latest to stab her pen at the anthill was Telegraph columnist Tanya Gold.

In an editorial titled “Obese mannequins are selling women a dangerous lie” Gold argued that Nike’s new plus-size mannequins promote obesity and an unhealthy lifestyle rather than body positivity or simple the range of sizes that human beings come in.

Gold piled on the adjectives, calling the plus-size mannequin “immense, gargantuan, vast” and claiming that a person that size would be incapable of running.

“Yet the new Nike mannequin is not size 12, which is healthy, or even 16 – a hefty weight, yes, but not one to kill a woman. She is immense, gargantuan, vast. She heaves with fat.”

“She is, in every measure, obese, and she is not readying herself for a run in her shiny Nike gear. She cannot…”

By complaining so theatrically about the Nike mannequin and thereby indirectly fat-shaming everyone with a similar body type, Gold got the reaction she was probably looking for.

That is to say: Twitter came for her hard. Even The Good Place actress and body-positivity-champion Jameela Jamil weighed in.

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I went off. If you care about women, you best care about fat women too and show up and get loud and speak out about this sort of outrageous bigotry. It’s bad enough they have been subjected to constant policing, harassment and concern trolling over their health, when nobody knows their health situation. I GURANTEE I am less fit and less healthy than all of my friends who are bigger than me. You don’t know *shit* about their health. You are not an MRI. But THIS is crazed bullying. It’s hate speech. We can’t allow people to discuss size like this. We wouldn’t allow it about race or religion in these huge publications. The @telegraph are supporting bullying and hatred. If we just sit back and do nothing, then WE are supporting bullying and hatred. I’m disgusted and furious. Everyone at every size deserves to feel comfortable and good about themselves. And god dammit how can we shame people about their size and then try to take down mannequins for sportswear that include their size, inviting them at last into a part of the world they have been previously excluded from. So backwards, so grotesque and so disappointing. ?

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To argue that certain body shapes are unable of particular physical acts is not just ignorant, rude, and shaming—it’s utterly false.

A reminder: Body size does not correlate with physical health! And don’t you forget it!