There are lots of ways to help the environment. Recycling, carpooling and using energy-efficient light bulbs are just a few things you can do relatively easily. Watching porn, however, is probably the last thing you think of when it comes to fighting pollution.
But thanks to an initiative from Pornhub, enjoying some adult entertainment is perhaps the newest—and most unorthodox—way to help preserve the planet’s oceans.
According to LADbible, Pornhub’s “Dirtiest Porn Ever” campaign will make a donation to the nonprofit organization Ocean Polymers every time you watch a film starring “outdoor porn power couple LeoLulu.”
The movie shows the couple having sex at one of the world’s dirtiest beaches, but certain body parts are concealed by piles of litter. Only when a cleaning crew arrives and starts picking up trash are viewers rewarded with a clear view of the scene.
Pornhub made the announcement with a (mostly censored) clip of the film:
Pornhub Vice President Corey Price told LADbible ocean pollution is a significant global issue that’s “only getting worse.”
“That’s why it’s imperative that we use our platform to raise awareness and inspire change—not just for the time being but for generations to come,” Price added. “We’re dirty here at Pornhub, but that doesn’t mean our beaches need to be.”
This isn’t the first time Pornhub has waded into environmental concerns. Earlier this year, the site introduced a video series to help fight the bee population decline.
The videos depict the vital role bees play in our ecosystem—but with a cheeky twist, of course. In addition to highlighting important information, the series, titled Beesexual, features sex noises and a bit of role-playing between the bees and plants.
For every click the series received, Pornhub pledged to donate money to “bee-saving charities.”
Twitter responded to Pornhub’s announcement just how you’d expect.
YOU could single-handedly help save the planet..
— wes-soul-ey (@W4vyW) August 27, 2019
The charity could make money hand over fist
— DB NYC LDN (@dbhoops) August 27, 2019
— Jack Gannon (@jackgannon_) August 27, 2019
FRIEND: "OMG why are you watching porn while im here"
Me:TO SAVE THE PLANET
— Code Stvbz #TEAMWITT (@Stvbz) August 27, 2019
Will a donation still be added if I just skip through it to find the best part???
— Carl Metcalfe (@MrMets1087) August 27, 2019
I’m going to wank all the litter away.
— Andy Leeman (@AndyLeeman91) August 27, 2019
For its part, Ocean Polymers welcomed Pornhub’s initiative with open arms.
“The initiative and support from Pornhub is inspired and appreciated,” Ocean Polymers Executive Director Heather Wigglesworth said in a press release. “Whilst I’m sure for some it may not initially appear like the most obvious match for our project, we are thrilled that Pornhub has engaged with us and displayed a commitment to utilizing their voice and reach for positive action.”
Pornhub’s website averaged 92 million visitors every day in 2018. If even half of those visitors clicked on the site’s “Dirtiest Porn Ever” movie, it could add up to big bucks for Ocean Polymers.
Hey, if you’re going to wank off anyway, you might as well do it for a good cause.