The NRA and its supporters have been pretty mouthy lately — and that may be due to the fact that gun sales have been rapidly declining in the wake of the 2016 election. (Which is, of course, extremely ironic, when you consider which candidate many gun nuts supported fiercely).
Recently, a report on American Outdoor Brands, maker of the Smith & Wesson firearms, saw a significant drop in gun sales in the United States.
American Outdoor Brands, the gun maker that owns the iconic Smith & Wesson line of firearms, reported plunging sales and blamed “social activists” for the decline https://t.co/5oylyVURz8 pic.twitter.com/Eivtb2xG7v
— CNN (@CNN) June 25, 2018
“The company said Wednesday after the close that quarterly sales dropped 25% compared to the fourth quarter of last year, and profit plummeted more than 70%,” reports CNN. “Sales for the full year were down 33% from the year before, and profit plunged 84%.”
CNN also added that “This is an ongoing problem for gun companies, which have seen sales and profit drop since the 2016 election of President Trump, a Republican endorsed by the National Rifle Association.” (Nice shade, CNN, I see you.)
Parkland survivor and gun control advocate David Hogg did not miss this piece of news, taking to Twitter to troll NRA spokeswoman Dana Loesch (who has criticized and taunted the Parkland students in the past) by asking her for the “scoreboard” in the ongoing battle between gun control advocates and NRA-supporters.
And Hogg wasn’t the only person who was celebrating. Many on Twitter took the opportunity to send the ineffective and requisite “thoughts ‘n prayers” to gun lobbyists.
Although, let’s be honest — at this point, the drop might just be due to Americans having stockpiled so many guns that the market has nowhere to go but down.
Something tells me that the NRA will still find a way to nurture gun sales back to their formerly robust health and continue to profit from the accidental and intentional deaths of thousands.
But, until then, this does feel like a small yet satisfying victory.