If you haven’t seen the Peloton bike ad where a wife is gifted an exercise bike by her husband for Christmas, then proceeds to make a year-long creepy vlog about her experience, well, what are you waiting for? Everything about it is so crazy, you have to wonder what the pitch was and if the issue is in the execution or the free drugs at the ad agency.
this ad is making me lose my goddamn mind pic.twitter.com/GXgypRkFOg— Sam (@SamuelMoen) December 1, 2019
Everyone has been tweeting about how passive-aggressive it is to give your wife exercise equipment, and how that gets even weirder when she makes her husband watch the vlog about the experience of working out. Meanwhile, their kid opens presents under the tree, all alone. Help these people!
Despite the backlash, the company has stood by the ad, giving a statement to CBS MoneyWatch about how much people love their surprise bikes and the idea of taping what looks like a ransom note after receiving them.
“We constantly hear from our members how their lives have been meaningfully and positively impacted after purchasing or being gifted a Peloton Bike or Tread, often in ways that surprise them,” a Peloton spokesperson said.
They also shared a number of supportive messages they’ve received in support of the ad, and stated, “While we’re disappointed in how some have misinterpreted this commercial, we are encouraged by—and grateful for—the outpouring of support we’ve received from those who understand what we were trying to communicate.”
By the way, the bike costs over $2,000.
Here are the funniest Peloton tweets out there, and believe me, there are a lot.
Look I don’t want to be “The Peloton Ad Guy” anymore but the newest commercial about the vlogging 116 lb woman’s YEARLONG fitness journey to becoming a 112 lb woman who says “I didn’t realize how much this would change me” is just ri-god-damn-diculous. Come on.— Clue Heywood (@ClueHeywood) November 25, 2019
Peloton is legally required to repossess your bike if at least one wall of your house isn’t entirely windows— the drake gatsby 🎄 (@DrakeGatsby) December 4, 2019
I hope the Peloton wife leaves her husband and takes their daughter and falls in love with the Mandalorian and they raise the daughter and Baby Yoda together as one happy family. That’s what I hope.— The War on Christmark (@markhoppus) December 3, 2019
everyone’s mad at peloton because you can’t use it to ride to the ice cream store. sorry but i ride my peloton to the ice cream store every day. if you’re not pedaling hard enough that’s a you problem— Jon Bois (@jon_bois) December 4, 2019
🎶 Take me down to the Peloton city where the wives are lean and the men are shitty 🎶— The Volatile Mermaid (@OhNoSheTwitnt) December 3, 2019
the peloton ad is perfect and good and there is nothing wrong with a surveillance hamster wheel in your home— sarah jeong (@sarahjeong) December 4, 2019
The lady in the Peloton ad has Perpetually Sad Eyebrows and that is 100% of the reason why the ad is problematic— Helen Rosner (@hels) December 4, 2019
Peloton responds to ad criticism: “Stop the mean tweets by midnight or we will never release her.”— JuanPa (@jpbrammer) December 4, 2019
if any one of your husbands wants to buy me a peloton i will not be offended— David Mack (@davidmackau) December 4, 2019