Piers Morgan is VERY upset at Gillette’s latest ad campaign “The Best A Man Can Be” that’s cashing in on a wave of “woke capitalism” but also promoting an important message—that toxic masculinity is damaging and men should more proactively combat it.
Sadly, the message Piers Morgan got from this critique of traditional masculinist behavior is that ALL MEN ARE BAD AND SHOULD HAVE THEIR GENITALS REMOVED. You would think I’m exaggerating, but Piers is so self-deluded he’s beyond parody.
Its main message seems to be "don't HAVE a dick". https://t.co/VvD7HPFfqi— Piers Morgan (@piersmorgan) January 14, 2019
Piers is (allegedly) a lifelong fan of Gillette, not because their products are superior (he notes they’re the same as others), but because their ads make him “feel good” about being a man.
“[Gillette’s] commercials have unashamedly celebrated men and masculinity. You watch them and feel good about being male,” he writes in his latest whiny column.
Piers Morgan cheering after a razor commercial is as profoundly and pathetically sad as him whining after one, but anyway. Here’s a Gillette ad from 1990 so you too can feel the surge of testosterone that alpha male Piers Morgan used to.
Piers has now made the difficult decision to forego Gillette products because he feels slighted by the company’s gentle suggestion that men shouldn’t catcall women or call each other “sissies.” (Sure, a razor can be sensitive to the needs of a man, but the man holding it should never be.)
To Piers, the implication in the viral Gillette ad is that ALL men are bad.
I've used @Gillette razors my entire adult life but this absurd virtue-signalling PC guff may drive me away to a company less eager to fuel the current pathetic global assault on masculinity.— Piers Morgan (@piersmorgan) January 14, 2019
Let boys be damn boys.
Let men be damn men. https://t.co/Hm66OD5lA4
“The subliminal message is clear: men, ALL men, are bad, shameful people who need to be directed in how to be better people,” he writes.
Of course, the LIMINAL message is that not all men are this way. The ad takes pains to spell this out, explicitly saying “some men” are already model citizens and featuring footage of men speaking out against bullying and harassment. He seems to have missed that. (If Piers’ skin were as thick as his skull we wouldn’t have to endure these tedious tantrums.)
Naturally, Twitter was more than happy to drag him for pitching his little fit.
The ad was a trap to trick morons into defending sexual harassment. I was expecting James Woods to be the first celebrity victim but not being British I forget how aggressively dumb Morgan is. https://t.co/X7f8X2lPwu— Roy Edroso (@edroso) January 15, 2019
Oh shut up Piers. https://t.co/bggIeFYPrL— Soledad O'Brien (@soledadobrien) January 15, 2019
Let’s just be clear. This ad focusses on changing the behaviour of men who have engaged in sexual assault, harassment, discrimination and violence.— Nicola Thorp (@nicolathorp_) January 14, 2019
In this tweet, Piers condones this behaviour. For the likes. For the column inches. For the ego. For the love of god, stop him. https://t.co/FAM0hOIqvd
@Gillette isn’t saying #men and #masculinity are bad. #Toxicmasculinity is when we teach boys that real men don’t cry. Real men don't show fear. Real men don't lose. Real men take what they want. Real men solve problems with their fists. It is toxic and it damages men and women. https://t.co/m3PIk05J1H— Jeffrey Reddick (@JeffreyaReddick) January 15, 2019
Imagine being this pathetic & insecure about your own masculinity you lash out like an angry child. https://t.co/PTwQwFePjG— Charlie Capen (@charliecapen) January 15, 2019
I assume whining about a razor ad is how you be a damn man? https://t.co/pz5ow4QDiP— Seth Masket (@smotus) January 15, 2019
Fuck off Piers you big wet bastard. https://t.co/npNFCmg0xy— Joey Daly (@JoeyDaly5) January 15, 2019
Terry Crews, who was a victim of sexual assault and is featured in the ad encouraging his fellow men to speak out against it, obliquely responded to Piers’ caterwauling in a tweet:
“Judge me by the enemies I’ve made.”— terry crews (@terrycrews) January 15, 2019
-Franklin D. Roosevelt https://t.co/xD9JMgywO9
And Piers replied back:
You're no enemy of mine, Terry.— Piers Morgan (@piersmorgan) January 15, 2019
I thought the abuse you suffered was appalling.
I just don't like this new @Gillette ad & it's inference that all men are like the one who attacked you. https://t.co/xTbmkod2sn
“There are bad actors out there but we should never DO anything about it!” Cool. Just let them continue operating in the shadows, protected by silent men who don’t want to find themselves the subject of a snotty Piers Morgan column.