It’s been quite a week for “woke capitalism.” First, Gillette released an ad campaign aimed at combatting toxic masculinity. The ad went viral, provoking a massive backlash from angry bros that only amplified the message. Now, a Mexican airline is rolling out their own campaign and it’s simply brilliant.
Aeromexico, a Mexican airline that operates mainly out of Mexico City, was confronted with a bit of a problem: How to get more U.S. citizens to travel to Mexico. Trump, Republicans, and right-wing media have been engaged in a years-long campaign to foment anti-Mexico sentiment and Aeromexico decided to confront it head-on.
Because Mexicans and Americans have been living together and intermarrying for years, they decided to offer DNA tests to people who said they’d NEVER visit Mexico and then offer discounts based on what percentage Mexican they were.
The results were pretty funny. The majority of DNA tests they performed in the southwestern United States found some Mexican heritage. Most of the people confronted with their Mexican heritage (at least in the ad) seemed perfectly fine with it.
And the ad won tons of praise on Twitter:
I'M SCREAMING! 😱 https://t.co/iJNEi6ymKV— W. Kamau Bell (@wkamaubell) January 17, 2019
More importantly I get 25% off my next trip to Mexico! https://t.co/TE2uuf0ptP— jess mcintosh (@jess_mc) January 17, 2019
This is amazing https://t.co/SuszJp6ork— Katy Tur (@KatyTurNBC) January 17, 2019
Beyond awesome https://t.co/hKmSzdRONo— Charlie Sykes (@SykesCharlie) January 17, 2019
This is amazeballs. https://t.co/Gdx4U6toSX— mike freeman (@mikefreemanNFL) January 17, 2019
This is hysterical: https://t.co/S8JueaU0Sy— Brad Thor (@BradThor) January 17, 2019
Omfg I am deceased https://t.co/djqrtnpehR— Vagiña Avenger™️🏳️🌈✊🏾 (@monicaisliberal) January 17, 2019
This is so epic - definitely watch: https://t.co/hFJBLiURCP— Laura Walker 🍸🇺🇸 🏴🎄 (@LauraWalkerKC) January 17, 2019
‘DNA Discounts, there are no borders within us’ — this ... is genius. https://t.co/TAEeD2eKXH— Mikey Kay (@MikeyKayNYC) January 17, 2019
Great troll, great ad, and a great discount. ¡Viva Mexico!