Last week, Donald Glover released the shocking music video for his new song, “This Is America,” and no one could look away from the scathing and violent political commentary — less than a week later, people are now more fascinated by the fact that the video perfectly syncs up with Carly Rae Jepson’s summer hit of yore, “Call Me Maybe.”
The video for this is America is unapologetically dark and disturbing, with Glover’s character dancing through a warehouse and happily shooting innocent black people while riots break out behind his choreography.
However … someone couldn’t help but notice that the timing of the video’s movements was a perfect match for a much more pop-y and upbeat number.
WHY BRO WHYYY ? pic.twitter.com/CJ18ix5qSU
— Kristopher London (@IamKrisLondon) May 12, 2018
Twitter was torn. On the one hand, the video’s message is decidedly dark and carries significant importance in the modern political landscape. On the other … it is truly unsettling how well these two pieces of media match up.
Twitter was simultaneously pissed off and entertained. (Which is a bizarre emotional combo.)
Omg how does it fit so perfectly?? https://t.co/iRrYZuGBid
— Yashar Ali ? (@yashar) May 13, 2018
I’m pissed ppl keep messing with this video cuz it has a serious message. But I’m even more pissed the song fit so well? https://t.co/lrKVEMO3Wq
— angela cuervo? (@AngelaTrrz19) May 13, 2018
this broke my brain https://t.co/T9GUJn4T85
— Lana Berry (@Lana) May 13, 2018
— Ashley ? Woodfolk (@AshWrites) May 13, 2018
I hate this so much? https://t.co/T97Tfx00KS
— Wellington Boyce (@WellieBoyce) May 12, 2018
Why does this video fit better to this song than the original song? ? https://t.co/dc5DXcE9je
— PRESTON (@PBringhurst) May 12, 2018
The wrong kind of genius, but genius all the same! https://t.co/7hMsAqpCVB
— Duncan Jones (@ManMadeMoon) May 13, 2018
yall have no idea how pissed i am about how well this matches up https://t.co/JPFcpQXjkM
— maci bourgeois (@bourgeois_maci) May 14, 2018
I’m mad at how well this works ? https://t.co/mALGM6BXwR
— Mina Markham ??? (@MinaMarkham) May 13, 2018
I’ve never been so pissed off with Twitter in my life https://t.co/6TmdrpPKiT
— Cedric (@ComedyClark) May 13, 2018
Of course, many people were like, “Y’all are just proving Donald Glover’s point and/or totally missing the point.”
These “This Is America” edits are peak Not Getting The Point™, wow.
— Apa (@apaagbayani) May 14, 2018
No offense but the people who make This is America memes are the same people the video is abt: Those who would choose shallow, vapid entertainment rather than look at the real troubling issues, bc apparently, we’ve sunk so low as a society that everything is just a goddamn joke.
— Sincerely, Jay-r (@cayrjortes) May 14, 2018
I dunno, I’m kinda sad “This Is America” has been turned into a meme. Yeah, maybe I’m too serious about it and it’s just people having fun with it, but this is the EXACT thing the song was saying. We get distracted by the dancing and the beat and forget the real message behind it
— Kai Alampay (@laborakai) May 13, 2018
Mashing up “This Is America” with “Call Me Maybe” really just drives home the point that Glover seems to be making with the video: society will collectively do whatever it takes (be it entertainment or viral videos) to forget about the ugliness that’s lying just below the surface.
Honestly, when you think about it that way, this mashup is pretty damn American.