It wasn’t long ago that the completely bonkers Tide Pod eating trend went viral. Now, Procter & Gamble (Tide’s parent company) announced that it will be shipping Tide laundry detergent products in an eco-friendly cardboard box that has a twist-open spout. People were quick to point out, however, that the new package design closely resembles that of Franzia’s boxed wines (you know, the ones you used to cannonball at sorority mixers) and we have to agree.
On Friday, Tide’s parent company Procter & Gamble debuted their new eco-friendly packaging for the popular detergent brand.
— CNN Business (@CNNBusiness) November 10, 2018
According to CNN, the new box uses 60% less plastic than their current bottled packaging, making it lighter and smaller while saving the company money on shipping costs.
While helping the environment is a noble goal, we can’t deny that this packaging resembles that of another boxed product—one that’s consumable.
— Jonathan Evans (@jon2bad) November 12, 2018
Twitter user @jon2bad made the connection right away—Franzia boxed wine, but for laundry detergent and NOT at all drinkable. (Seriously, don’t try it.)
After the whole “Tide Pod eating” meme, people are baffled as to why the company would make their product seem even more enticing to rebellious teens and young adults.
why did they design it like boxed wine
— Thibaut Nicodème (@TalysAlankil) November 12, 2018
If they don’t want us to eat it why do they keep making it seem so delicious? First they make it look like candies and now it looks like a box of wine. Does Tide have social Darwinists making their products? #ThinOutTheHerd pic.twitter.com/hdDyHesp8N
— Alex Pierpaoli (@FistThingsFirst) November 12, 2018
Procter & Gamble: “Don’t eat laundry detergent”
Also Procter & Gamble: *makes Tide look like boxed wine* https://t.co/GbhYxloUpK
— AOL Instant Mess (@JennMint) November 12, 2018
But really, why?
Some even joked about the product’s convenience and marketability as boxed detergent wine.
Thats so much more convenient. pic.twitter.com/yIf5nXI4w3
— Codename: D.O.N.G. (@king_simpleton) November 12, 2018
Oh Tide has a box wine variant of it’s candy now https://t.co/2QZk6obd4a
— Blooob (@SyberXenon) November 12, 2018
Seriously, don’t drink it! Go to your nearest gas station and buy some actual Franzia.
While others suggested their favorite “dinner pairings.”
Tide box wine pairs well with a nice sauteed Tide Free & Gentle for your weekly date night pic.twitter.com/5KNn1LikZs
— jake, math lover (@watislive) November 12, 2018
Do NOT eat, I repeat DO NOT EAT.
And one amateur sommelier gave his own tasting notes.
*swirls it in a glass*
*takes a sip*
Me: Excellent vintage. Good legs on this. Do I detect notes of lavend- no no… dare I say spring meadow?
Employee: sir please leave pic.twitter.com/yFevij6OLZ
— That Joel Guy (@Joel_Riebel) November 12, 2018
Another speculated what the future of Tide packaging will look like.
What’s next Tide in a keg? ? pic.twitter.com/xPj5eQZU7y
— Klaxosaurus Rex (@Ramsfan1982) November 12, 2018
And someone’s already started a new challenge hashtag.
— Kayleigh Quinzel (@solitaryecho10) November 12, 2018
Again, DO NOT CONSUME!
For real, though: Please don’t drink this just enjoy Twitter’s mocking (and go buy yourself some real Franzia—you deserve it).
This is going to end in tears and death.
— Alex Ong • Eons Luna (@eXAKR) November 12, 2018