Tide Detergent Is Now Packaged Like Boxed Wine And I Think You Know Where This Is Going

It wasn’t long ago that the completely bonkers Tide Pod eating trend went viral. Now, Procter & Gamble (Tide’s parent company) announced that it will be shipping Tide laundry detergent products in an eco-friendly cardboard box that has a twist-open spout. People were quick to point out, however, that the new package design closely resembles that of Franzia’s boxed wines (you know, the ones you used to cannonball at sorority mixers) and we have to agree.

On Friday, Tide’s parent company Procter & Gamble debuted their new eco-friendly packaging for the popular detergent brand.

According to CNN, the new box uses 60% less plastic than their current bottled packaging, making it lighter and smaller while saving the company money on shipping costs.

While helping the environment is a noble goal, we can’t deny that this packaging resembles that of another boxed product—one that’s consumable.

Twitter user @jon2bad made the connection right away—Franzia boxed wine, but for laundry detergent and NOT at all drinkable. (Seriously, don’t try it.)

After the whole “Tide Pod eating” meme, people are baffled as to why the company would make their product seem even more enticing to rebellious teens and young adults.

But really, why?

Some even joked about the product’s convenience and marketability as boxed detergent wine.

Seriously, don’t drink it! Go to your nearest gas station and buy some actual Franzia.

While others suggested their favorite “dinner pairings.”

Do NOT eat, I repeat DO NOT EAT.

And one amateur sommelier gave his own tasting notes.

Another speculated what the future of Tide packaging will look like.

And someone’s already started a new challenge hashtag.


For real, though: Please don’t drink this just enjoy Twitter’s mocking (and go buy yourself some real Franzia—you deserve it).