Group texts are hell but, as a group of mail recipients in Brooklyn recently discovered, sometimes going through hell is the only way to get to heaven.
The caper kicked off when UPS sent out a text informing people of the pickup location for their packages…but instead of sending out individual texts the company accidentally group texted the entire neighborhood, leaving people with the ability to reply to everyone.
Thanks to that fat-finger error a bunch of strangers were now awkwardly thrown together into a dreaded group text. It could have been terrible. But somehow it wasn’t.
The text recipients embraced the hilarity of the situation and their new found UPS brotherhood.
One of the lucky recipients, comedian Deno DeMartino, decided to document the incident in a Twitter thread.
UPS accidentally started a group thread of my whole neighborhood and we have decided to start a band pic.twitter.com/VFEUTgN1qV— Deno DeMartino (@Deno_Tron) May 23, 2019
First they decided to form a band…then a podcast.
Update: we have elected to start a podcast instead of a band at is is the year 2019 pic.twitter.com/XvKugtHL8G— Deno DeMartino (@Deno_Tron) May 23, 2019
Then they decided to meet up in person to cement their parcel service based friendship.
FURTHER UPDATE: we’re all meeting tomorrow at a bar and wearing name tags with our phone numbers pic.twitter.com/umTAGYvs3r— Deno DeMartino (@Deno_Tron) May 24, 2019
The media soon took notice.
ANOTHER ONE: NPR is going to cover the first inaugural UPS thread hang pic.twitter.com/WpszrI94Pz— Deno DeMartino (@Deno_Tron) May 24, 2019
And the whole group text gang met up in meatspace.
TL;DR UPS accidentally started a group chat and now we are all friends and it’s the breakfast club pic.twitter.com/xu9drOaf2C— Deno DeMartino (@Deno_Tron) May 25, 2019
Because this happened in New York, and in Brooklyn no less, and in hip-as-hell Bushwick no less, many of the recipients were Extremely Online and tagged themselves in the thread.
hahaha i was hoping someone would tweet about this. i’m the “let’s start a band” guy— matt h. (@mattyhochs) May 24, 2019
DENO IM IN THIS— tess (@nice_plane) May 23, 2019
NO FUCKING WAY!!!!!!!!!!!!!!!!!!— Deno DeMartino (@Deno_Tron) May 23, 2019
this is me: pic.twitter.com/6QPVVUH44E— tess (@nice_plane) May 23, 2019
Their names for the group are a little on the nose. Flat-Rate Fam or Package Posse would have been preferable.
Still it’s all very wholesome.
@UPS thanks for bringing us together!— tess (@nice_plane) May 24, 2019